About Our Founder

Clifford S. Yurman, MBA

clifford-s-yurman
Clifford S. Yurman, MBA
Principal/Consultant
RatingWell.com

Clifford Yurman is the principal behind RatingWell.com.  Cliff is a creative and business professional skilled across a broad spectrum of communications disciplines including marketing, web design,  producing and directing, podcasting, Search Engine Optimization, Search Engine Marketing and Strategy. He actively manages RatingWell.com to provide outstanding marketing services to clients in the professions and small business.

Through his company, Media Consulting Services, Cliff has written and produced communications projects for such clients as Pfizer, BASF-Pharma, Bristol-Myers Squibb, AIG, KPMG, American Express,Citigroup and JPMorgan Chase.

Previously, Cliff served as Director, Corporate Development for News America Publishing, Inc. (Rupert Murdoch’s holding company). Reporting to the Vice Chairman, he managed communications and business functions including mergers and acquisitions analysis, industry analysis, and corporate communications.

In his five years at CBS Inc., Cliff was Financial Manager for the CBS Television Stations Division and CBS Records Division (now Sony Music); Editor, Standards and Practices for the CBS Television Network; and Writer/Story Editor for WCBS-TV/New York.

Cliff began his career in advertising, first as Senior Media Planner at Lintas Advertising for such clients as Citigroup, Johnson & Johnson, Bayer, Tropicana and Mennen. He later moved to Bates Advertising, serving as Account Executive on the Panasonic Consumer Electronics business.

Cliff completed an MBA in Finance and Marketing at Columbia Business School in New York where he received the Distinguished Service Award upon graduation.  He earned a Bachelor of Science in Economics and Management from the Wharton School at the University of Pennsylvania.

Cliff lives and works in New York City, serving clients across the country.